The Media Kit is where you will find services, features, resources and information for
PhotoWebGuide.com™
online photography, photographers and technique-related marketing. Look for our current Rate Card,
banner ad size requirements, Category Sponsor and much more.
Banner Ad Management
delivery system with
easy to use web interface
You control when your ad shows. Both the time of day and the day
of the week.
You control
Country, State/Region
and/or City/Territory to see your ad.
You control how many times any one visitor sees your ad in a 24
hour period.
Use our advanced targeting capabilities to get more bang for your
ad dollar.
Easy to use web interface ad management control panel
With
PhotoWebGuide.com
Marketing, you can
strategically plan your online ads and advanced targeting capabilities. You
can pay by credit card or PayPal. This works and is cost effective!
Efficiency - Flexibility - Simplicity
All come together to create a powerful advertising system.
Advertiser's ad management control panel
Each advertiser has personal login to their control panel
Individual performance reports for you from PWG network.
Find out how your banners are performing
within our online Advertisement Management Control Panel.
◄◄◄
Ad Management and Reporting
System
Control Panel
This free, easy-to-use tracking tool takes the guesswork out of
advertising campaigns.
You don't have to wonder if your banners are getting results. Your stats show you.
Each advertiser has personal login including username and password.
Read below for the details.
Online reports show you real-time activity.
Access them online 24/7 at your convenience!
This free, easy-to-use tracking tool takes the guesswork out of
advertising campaigns. The Ad management control panel provides our advertisers with
conversion data (including count, clicks and rate) at the banner and
account level for all your campaigns. You can know exactly how each
banner or campaign is performing by the hour, day or month. Each
advertiser has the ability to export their Campaign's day-by-day
statistics to Excel from the ad management control panel.
NOTICE:
The
PhotoWebGuide.com banner display network includes
SculptureWebGuide.com
and the ads shown on SWG
are controled by the same
Ad Server.
PhotoWebGuide.com does not show banners on SculptureWebGuide.com
and SculptureWebGuide.com does not show banners on
PhotoWebGuide.com. If you want to show banners on both websites
at the same time it can be done.
When you have paid, you will receive a username and password which will allow you to login to
the
control panel and get started. Using the control panel, you can:
Powerful Real-Time Statistics
Track each individual ad, campaign, and network
performance using real-time reporting features. With our statistical
reporting, you can monitor your ad performance with ease. Several reports
are provided including 30-day outlook, per hour reporting and last 14 days.
Performance Summary
A performance summary is provided on each of your reports. Both
unique impressions and clicks, raw impressions and raw clicks are recorded.
The Click Through Ratio (CTR) is also calculated within the Performance
Summary.
24 Hour Break Down
Our system allows you to go beyond traditional
reporting with a 24 hour break-down of your ad's clicks and impressions. The
24 hour breakdown includes the current day results as well as the previous
days. This information can be used to monitor which hours get the most
impressions and/or clicks. The many targeting options lets advertisers focus on when
it's most advantageous to show their ads and save money by limiting
spending to when conversion is highest.
Monthly Breakdown (last 4 months)
You can see an over view from one to four months of stats for all your
campaigns. Great to get an overall picture of your banner campaigns.
Other Statistics
The other statistics record information
such as unique impressions for today, yesterday and daily averages. Also
learn which day was the best performing day as far as the most impressions.
This information is available for each ad you setup as well as the campaigns
overall
Targeting
Features - Advanced techniques for more control
for all advertisers.
By adjusting targeting features or variables you
increase the chance that the segment of your audience
most important to you will be shown your ad.
Flexible ad scheduling:
You have control of your advertising campaign. Start dates, number of
impressions and amount of time your ad runs are all up to you.
World Wide Selective Targeting
GeoTargeting
allows you to restrict
ad displays to visitors by Country, State/Region and/or
City/Territory.
The new GeoLite databases are 99.5% accurate at a country level and 79%
on a city level for the US within a 25 mile radius.
The software is able to detect which country, state or city our visitors are located in and show ads
based on your delivery settings. A great improved feature especially if
you are targeting other countries or a select city for a certain product or service. You
now have world,
country,
state or city targeting in showing your banners.
Show your ads to the
countries, state or city you choose ---
You are in control ---
Example 1,
if you are advertising a sweepstakes open to USA
residents only, you can have us only show ads to visitors inside the
United States. Saving valuable impressions and reducing your ad costs.
Example 2,
if you are a merchant with one store and only what to show your ad to
website visitors based in the city your store is located you can choose
to do this.
Example 3,
if you are a dealer in England and do not ship
your inventory outside the United Kingdom you can choose to have us
only show ads to visitors inside the United Kingdom. We can do this
type of selective targeting with most of the countries and many cities in the world,
which will save you money. This is a free service included with your order.
You control which country, state and city
to target your ad. Look at the country selection list below. Then tell us
the countries you want to show your ads to and we do the rest.
The default setting
in our banner delivery system is "Show to users in ALL geographic
locations" for banner ads
and text ads.
A dropdown list of the current detected countries in the GeoTargeting:
Or use the complete list on this page
click here.
We do not offer pop-up or pop-under advertisements anywhere on our
sites. We do not offer advertisements on our home page of ByronRogers.com
site but we do offer them on the home page of PhotoWebGuide.com site and
PhotoWebGuide.com Blog.
The system supports auto notifications by e-mail.
PhotoWebGuide.com
receives information
about advertisers' registration and purchase – advertisers receive information about
the performance of their campaigns and when each Campaign ends.
Click here for glossary
on Web Technology and Advertising
Be aware that you can run
the same banner ad around one to three months within a campaign period
before its appeal lessens in the online advertising world. So it makes
sense to spend extra time and money to prepare a worthwhile ad that can be
successfully used for awhile. Over long terms such as these, however, be
aware that the client (you) often tires of the ad before the audience does.
NOTICE:
PWG authorizes you to use the PWG site and network solely for your
personal use and for no other purpose. Any other use of PWG systems and
information is strictly prohibited.
World Wide Selective Targeting
